My Life in Wine PR: A Delicious Day

Last week, we held a press event to launch the Geyser Peak Block Collection, one of the wines that the company for whom I am working represents. Prior to the event, in my role as a PR Assistant, I had sent out the invitations, managed the guest list, coordinated wine shipments, drafted a press release and put together over 100 press kits.

Held at the fabulous Bouley Test Kitchen, attendees had the opportunity to hear from both the winemaker, Mick Schroeter, and David Bouley himself. The three wines in the Block Collection were paired with three dishes each, which represented the Bouley restaurant cuisines — French, Mediterranean and Asian. It was a lovely event and, after I had checked everyone in, given them a press kit and their nametag, I was able to take a seat and join in the tasting, albeit it a bit late.

The first pairing was with the Geyser Peak Block Collection River Ranches Sauvignon Blanc 2008. This is obviously the new vintage; so new in fact that we weren’t sure the winemaker was going to be happy with the final blend, bottling it only the week before the event.

With intense aromas of citrus, melon and lemon pith, the medium-bodied, dry wine provided lemon, pith and mineral on the palate, with long length. Joining this wine were the following three plates: porcini flan, dungeness crab with black truffle dashi; oil poached shrimp and diver scallops in an ocean herbal broth; and a kumamoto oyster with a plum wine jelly. Each one was equisite on its own and even more so with the wine.

Next up was the Water Bend Chardonnay 2007. I had originally thought that “water bend” referred to the block or vineyard from which the grapes had come, but rather, it is a special barrel process. During the construction process, the wood is soaked and then heated over a hotter fire than a traditional barrel process, which provides greater carmelization of the natural wood sugars. Yet, despite this approach, the wine itself was not overly oaked in aromas or flavors. Instead, aromas of apple, blossom, mineral, slight citrus and a hint of yeast, which yielded to a creamy and rich wine with peach, citrus and yeast flavors lingering on the palate. To complement the wine, Chef Bouley and his team prepared black sea bass in a vanilla infused saffron sauce; maine day boat lobster with celery root, peas, blood orange and pomegranate; and line-caught halibut with popped rice.

I did not get to taste the final wine, the Walking Tree Cabernet Sauvignon 2005, given my late arrival, but I will taste it on my own in the next few weeks. The Walking Tree vineyard is so named for an oak tree that gently creeped down the steep hillside of the 12 acre vineyard over a period of 2.5 years, until it finally reached the bottom and eventually met its demise. Trees aside, Mick described the wine as being a classic Alexander Valley Cabernet showing bright and youthful blackberry fruit, dark chocolate, pepper and spice. He further added that it was rich and voluptuous with fine-grained tannins and juiciness. It was served with organic Colorado rack of lamb with a rosemary crust and zucchini-mint puree; Long Island duckling with a Balinese pepper crust, white truffle honey and a verjus, ginger dressing; and rack of veal with heart of palm and Japanese egg.

An additional two wines were poured from the Geyser Peak Reserve series — the Alexandre Meritage 2004 and Cabernet Sauvignon 2004. The Bordeaux blend provided aromas of blackberry, herbal notes and pepper, which continued on the palate as bright, lush fruit with long length. The Reserve Cab was meaty with black raspberry, chocolate and mint/euclyptus notes. These wines were served with a cheese course, which consisted of cow cheeses, which match better with reds, while goat cheeses pair well with white wines. Also on the cheese plate was a d’Agen prune, which I really enjoyed even though I was convinced that I didn’t like prunes. As David explained, these special prunes originate in the Dordogne region in France and are soaked in Armagnac, with the prunes stuffed with pureed prune.

As if that wasn’t enough, an onslaught of desserts, petit fours and other delectables followed. Moreover, guests were sent home with a tea cake and a bottle of the Walking Tree Cabernet Sauvignon. An embarrassment of riches to say the least.

The entire afternoon appeared to be well appreciated by the attendees. One guest went so far to say that if he were to die on his way home, he should die happy as it was the best meal he had ever eaten. He further stated that it was better than sex. All in all, it was a great event and I enjoyed the opportunity to not only attend, but also to participate in some of the preparations.

California Here I Come

With the holiday season in the rearview mirror, we bid goodbye to Santa Claus and say hello to another Santa, Santa Barbara. We’ll be visiting this wine region in April with my family to celebrate my father’s birthday. In deference to him, I won’t reveal his age, but it is a milemarker, hence this big family vacation.

Like much of California, winemaking in Santa Barbara began during the Missionary period and then stagnated during Prohibition. While its modern period of viticulture began in the 1960s, it certainly came upon the world scene with the launch of the movie Sideways. During my last visit to the region, I was much too young to drink (~12), so I have no reference point, but I am looking forward to getting to know some of these wineries first hand.

Also part of the area is the town of Solvang, which was recently featured in an episode of the Girls Next Door, and a place I do recall from that childhood visit long ago. Solvang is an authentic Danish village that looks like you stepped out of reality into a Grimm’s Fairy Tale. Fortunately, the big, bad wolf is no where to be found.

I’ve already visited the  Santa Barbara County Vintners’ Association and requested (and have already received) their touring map, which will help us plan our travels. My parents have taken care of the accommodations (we are renting a house), plane tickets have been purchased and we’ve booked a birthday dinner at bouchon, which has a terrific list of local wines, 40 of them available by the glass. The only thing left to do is to select which wineries to visit.

We had the pleasure of meeting Steve Clifton of Clifton Brewer and Palmina at the Long Island symposium back in August, who hails from this region, so we hope to visit with him or at least visit the tasting room to enjoy some of the wines he didn’t bring east with him.

Unlike my previous visits to wine regions, where it is generally just my husband and myself, we will be  traveling as a group of six. The consequences are that it will be more challenging to agree upon which wineries to visit and I think we may need to make reservations in advance given the size of our group.

We arrive in Santa Barbara on April 18, which coincidently coincides with the annual Vintners’ Festival, held at River Park in Lompac. The main festival doesn’t start until 1:00 PM on Saturday and we are scheduled to arrive at 9:30 AM, so it should be doable. The only issue will be whether we can stay awake since we have a 6:00 AM flight from NYC.

Other festivities are held at the various wineries throughout the weekend. Tickets for the main festival are $75.00/person and a “Vintners’ Visa” which permits its holder to have the tasting fees waived at up to 12 wineries over the four-day period, is $35.00/person. They offer a designated driver Vintners’ Visa at $25.00/person, which is a bit confusing. While I laud their efforts in advocating responsible drinking and abstention from drinking and driving, I’m not sure why someone has to pay not to drink. 🙂 Likely they provide the driver with some sort of nice recognition, but nothing is specifically stated on the website other than price.

Santa Barbara is highly regarded for its Pinot Noir wines, but certainly isn’t exclusive to this grape. Yet the cool climate, thanks to the maritime influence of the Pacific, truly creates beautiful wines from this variety. Not surprisingly, Chardonnay also does remarkably well here. Inland, where the climate is warmer, one will find some Merlot and Cabernet Sauvignon. And, the aforementioned Palmina specializes in Italian varietals.

Within Santa Barbara County are three AVAs, which sound like a line-up of Christopher Columbus’ ships: Santa Ynez Valley, Sta Rita Hills and the Santa Maria Valley. A fourth area, , Los Alamos Valley, is not an official appellation, but it is a well-demarcated area within the region.

The Vintner’s Association has outlined six different wine tasting routes, but I don’t think we’ll hit them all in sequence. I have much more research to do in deciding where I want to go and then, of course, run it by the committee. Regardless of where we go, I am sure we will taste lots of wonderful wines and I am very much looking forward to the trip.

Lovely Wines from Languedoc-Roussillon

france-adj019

Collioure, France

On a wet, blustery autumn day, I packed up my things and headed off to the South of France. Well, I headed out to a tasting of wines from Southern France located across town, but, for a few hours I was transported to the sun and warmth of Languedoc.

Held at Fig & Olive, the Sud de France tasting was organized by Teuwen One Image on behalf of client La Maison de la Region Languedoc-Rousillon. Having actually been in the Languedoc some years ago, I was familiar with the region and very much looked forward to the tasting.

Spanning along the coast of the Mediterranean Sea, the region is located in the Southwest of France, stretching from the Spanish border to just West of the Rhone Valley. Much of the climate is tempered by the Mistral. This wind is so strong that driving along the highway during our visit, we could feel the car shake. It is a large, geographic area and includes ~30 different appellations, along with a vast number of Vin de Pays and simple table wines. Previously, this was a region known for quantity and not quality, but things have changed significantly over the past several years.

While most of the international grapes are grown here, the region is primarily known for red grapes Syrah, Carignan, Mourvedre, Cinsault and Grenache, frequently blended together. Among the white varieties are Viognier, Picpoul Blanc and Roussanne.  Dry and fruity roses are also produced as are fortified dessert wines. The majority of these wines are well priced, offering great value under $20.00 and many under $15.00. The most expensive wine represented at the tasting retails for $48.00, but this truly was the exception rather than the rule.

I did not get to taste all of the wines at the event, but did taste through seven of the ten collections presented, which was simply a matter of navigating the crowd, not an indictment on the producers I missed. As always in these walk-around tastings, my notes are limited in their detail, but a few did stand out, which I starred in my book.

I particularly liked the Chateau Les Ollieux wines from Frank Johnson Selections. The estate had been family owned for many generations, but due to French inheritance laws and their resulting tax bills, it had to be sold. Fortunately, a nearby neighbor was the purchaser, keeping the wines under a similar regimen. From the Corbieres AOC, the two wines available for tasting were the Rouge Cuvee Tradition 2005, a blend of 33% Syrah, 31% Grenache, 31% Carignan and 5% Mourvedre and its reverse counterpart, the Rouge Cuvee Francoise Cartier 2001 (40% Mourvedre, 30% Carignan, 15% Grenache and 15% Syrah). The Tradition had medium+ tannins with red fruits and meaty notes, while the Francoise Cartier tended toward black fruits and leather.

I also liked many of the wines from Henny & Francois Selections, which focuses on natural and organic wines. The Chemin de Bassac Vin de Pays de Cotes de Thongue “Isa Blanc” 2007 is a blend of 33% Viognier and 67% Roussanne with a very floral nose. On the palate, the wine has good acidity with citrus and floral notes. As a certified organic producer, no man-made chemicals are used in the production of its grapes.

From Pasternak, the Chateau d’Aussieres Vin de Pays d’Oc Aussiere Rouge 2006 (40% Cabernet Sauvignon, 30% Grenache, 20% Syrah and 10% Merlot) was a nice example of integrating indigenous grapes with higher profile grapes. It showed bright red fruit with notes of underbrush, providing some complexity in the wine.

Overall, these are wines that are very accessible, especially given the economic climate and should be more easily available on retail shelfs and on restaurant lists. If you are not familiar with the wines of this region, it’s time to give them a try.

Cotes de Roussillon, France

Cotes de Roussillon, France

Grand Cru Grapevine: It’s All Greek to Me (January 2009)

Welcome to 2009! A new year always heralds the start of something big and for Grand Cru Classes, 2009 is no exception. This month we launch our recently revamped website and newsletter. Our website URL remains the same (www.GrandCruClasses.com), but the new site is much improved and finally completes our rebrand to the beautiful logo designed by May Matta-Aliah of Red Dot Solutions. 

As we bid goodbye to 2008, we began our partnership with Judith Steinhart and introduced our Sex, Wine & Chocolate event, which was a huge success for this first effort. We welcomed 20 participants to the inaugural presentation and were delighted to feature Alexander Valley Vineyards’ aptly named Temptation Zin (Zinfandel); Banfi Vintners’ beautifully-hued sparkler, Rosa Regale; and Godiva Chocolatier’s decadent chocolates and truffles (with special thank yous to Andrew Feigelman, Sharon McCarthy and Traci Schiffer, respectively, for their gracious support of this event). No specific plans have as yet been made, but we do plan to reprise this event in the future and have even received an inquiry to bring the event to Washington, D.C. We also thank the attendees for their candid and thoughtful feedback, which will certainly be useful as we improve future presentations of this fun and festive event. There’s a synopsis of the event on Tracy’s blog. 

Other year-end festivities included the comedy debut of our own Tracy Ellen Kamens, who killed (in comedy, that’s a good thing) at her graduation show and was invited to participate in a New Talent Showcase at Comix on Tuesday, February 3 at 7:00 PM. (Call 212-524-2500 and mention Tracy’s name or book online.) 

Tracy’s other accomplishments include her induction into the Wine Media Guild and receipt of the Greek Wine Ambassador title and certification from Wines of Greece. In this vein, we turn this month’s attention to just that…wines from Greece. 

Drink wisely and well, 

Tracy Ellen Kamens, Ed.D., DWS, CWE
CEO: Chief Education Officer
and
Jared Michael Skolnick
COO: Cork Opening Officer 

IT’S ALL GREEK TO ME
Last May, I had the wonderful opportunity to attend a seminar hosted by Wines from Greece. The illustrious panel included Steven Olsen (aka Wine Geek), Doug Frost, MW, MS (author and consultant); Roger Daghorn (sommelier from Chanterelle restaurant); Tara Thomas (journalist and author); Michael Weiss (Director of Wine Studies at the Culinary Institute of America) and Sophia Perpera (oenologist and founder, All About Greek Wine). 

While Greek wines haven’t made big headlines in recent years, Greece has a long vinous history dating back 4,000 years and is actually considered to be the birthplace of food and wine as a culture. Among its more well-known wine exports is Retsina, which owes its unique flavor to its infusion with pine resin. While not most people’s preference, traditionally, this process actually served a purpose, acting as a preservative and preventing oxidation long before the advent of refrigeration and other modern technology. Other additives, such as opiates, were also common in ancient Greece, which gave rise to those bacchanalian parties. As further evidence of its forward thinking, Greece also pioneered the concept of using specific vessels for specific wines long before Riedel crafted his first crystal stemware. Moreover, antique amphorae also sported the first wine labels, with seals indicating the vintner, vintage, etc 

But, it wasn’t until more modern history that Greece has once again become a world class producer of wine. Previously, wines were high in alcohol, low in acidity and prone to oxidation due in part to poor winemaking, high yields and over-oaking. Conversely, today, Greek wines are clean and fresh, with balanced structure and acidity and are quite food friendly. Combining Old World tradition with New World technology, many producers are using indigenous grapes grown at low yields and applying new technologies such as refrigeration to produce high quality wines. 

Geographically, Greece resembles an outstretched hand, reaching into the water. Located within the Mediterranean Sea, Greece is a country primarily made up of volcanic islands and qualifying as the third most mountainous country in Europe. Not surprisingly, this is a country whose vineyards are made up of small plots of land with ancient soils, in isolated areas and at high elevations (among the highest in the world, second only to Argentina). Given its maritime location, it has a Mediterranean climate, with a heavy influence from the sea. In fact, low rainfall plagues most of Greece, with moisture coming from fog instead. 

Home to over 300 indigenous grapes that have been catalogued, Greece provides great diversity and originality in its wines. Yes, you can find the usual suspects – Chardonnay, Cabernet Sauvignon and Merlot – but more importantly, and more significantly, are grapes such as Roditis, Assyrtiko, Agiorghitiko and Xinomavro. 

Amidst the Aegean Islands, Santorini seems like an unlikely place for wine production. Here, soils are a mix of volcanic and minced rock while the climate is extremely dry and windy, so much so that vines must be trained low to the ground in a circular pattern, resembling a woven basket. Yet despite this inhospitable climate, Assyrtiko thrives, producing wines with vibrant acidity and minerality that develop a beautiful richness over time. Among other whites, Athiri grapes are grown in Rhodes and Santorini, providing wines with low acidity, good weight and high aromatics. Roditis is the grape best known for the wines from Patras, which are elegant, light white wines, displaying notes of citrus flavors. 

Red grape star Agiorgitiko provides dark color and soft tannins and results in wines with a roundness and balance similar to Pinot Noir. Found in Nemea (the largest red wine appellation in Greece), on the Peleponnese, these wines can be aged and have nice acidity and good aromatics. Another well-respected red variety is Xinomavro, which loosely translates as sour black. This grape is grown in Naoussa within the region of Macedonia, and is responsible in part for the blend in Rapsani on Mount Olympus. 

Greece is also known for its dessert wines. Mavrodaphne grapes are generally used to produce sweet, fortified wines that are similar in style to ruby Ports. Other sweet Greek wines include Muscats of Samos as well as those from Rion and Patras, with notes of apricot, honey, orange peel and spice. 

The wine renaissance taking place in modern Greece is long overdue, but well worth the wait. And, just in time, too, as Greek food has become an important trend in Metropolitan restaurants. In fact, according to Olsen, New York Magazine declared that “octopus is the new calamari.” But, regardless of what you order, Greek wines are food friendly wines that can pair easily with a wealth of cuisines. And, with your newly acquired knowledge, reviewing a list of Greek wines should no longer have you saying, “It’s all Greek to me.” 

Tasting Notes

 

 

Emery, Athiri, VDQS Rhodes, 2007, Rhodes, Greece, $14.00
A whitewine with intense aromatics of citrus, peach and slight mineral notes, the palate is dry with medium acidity and flavors of citrus, an herbal undercurrent and some floral notes.  

Tselepos, Mantinia VDQS, 2007, Mantinia/Peloponnese, Greece, $17.00
From the Moschofilero grape, floral, spice, peach and pear notes are immediately evident in this highly aromatic wine. On the palate, it has high acidity and long length, which harmonize with the wine’s complex flavors of strawberry, nectarine, jasmine and ginger, making it extremely versatile for food matching.  

Sigalas, Santorini VDQS, 2007, Santorini/Aegean Islands, Greece, $19.00
Produced from Assyrtiko grapes, this wine has herbal and citrus aromas on the nose. It is dry, with medium acidity, and good concentrated fruit flavors of peach and herbs, culminating in a long length. 

Gaia Estate, Nemea VDQS, 2005, Nemea/Peloponnese, Greece, $35.00
Aromas of black fruit, cherry, spice and wood greet the nose. This dry and well structured red wine, made from Agiorghitiko grapes, has medium acidity with a medium+ body and ripe tannins. Fruit-forward, explosive flavors of wood, blackberry, spice and oak persist on the palate.  

Boutari, Grande Reserve, Naoussa VDQS, 2001, Naoussa/Macedonia, Greece, $22.00
Produced from the Xinomavro grape, this is a very aromatic red wine, with notes of black cherry, herbal, dried fruits and tar that echo on the palate. Dry and full bodied, it has grippy, but ripe tannins with bright acidity and long length. Rich and complex with black olives, dried tomatoes and concentrated fruit, the wine is still young and could use some additional age. It would pair well with gamey meat and hard cheeses.

Wine Media Guild Lunch – Sipping Champagne with Ed McCarthy

newyears-009In December, I attended my first Wine Media Guild lunheon as a full-fledged member, having ben voted in by the membership a few days prior. I graciously thank Marisa D’Vari, Robert Simonsen and Louisa Hargrave for their sponsorship, which is greatly appreciated. The luncheon’s theme was Vintage Champagne and we had the good fortune to hear from Ed McCarthy, one of the noted experts on the subject. Formerly an English teacher, Ed is now the author and co-author of numerous wine books, including, “Champagne for Dummies.” He explained that his defining wine moment was with Krug Champagne, when he discovered that, “Champagne is more than just bubbles.”

We began by warming up our palates with two non-vintage Champagnes, before moving on to the main event. Vintages represented were 1995, 1998, 1999, 2000, 2002 and 2003 as were a wide range of producers, both large and small. Vintage Champagnes are those Champagnes made in especially good years (aka vintages), when the grapes stand on their own and communicate something special. Conversely, non-vintage (NV) Champagnes are the product of a blend of wines from different years, which provides consistency from year to year. Accordingly, once you determine your preference for a particular producer’s house style, you know you can rely on the wines to deliver the same qualities every time you taste it.

The sole 1995 wine was from Henriot, its Cuvee des Enchanteleurs Brut. Ed described it as big, sturdy and full-bodied and added that this was a Champagne house to watch as they are making wonderful wines. He also noted that while 1995 was a good year with ageability, it wasn’t as good as 1996. Although he described the 2000 vintage  as good, but not great, it was the 2002 vintage that Ed really advocated. He explained that it was a much maligned vintage, but to him, it is the best vintage since 1996 and thus the one to buy now to hold. The 2003 vintage was the year of the heat wave that swept through Europe, resulting in extremely ripe grapes with much lower acidity than usual. However, this does not mean that some producers didn’t make good wines in 2003. As an example, Ed pointed out the Louis Roederer Brut 2003.

All in all, there were 19 vintage Champagnes, most of which I enjoyed greatly. However, at an average price of $100.00, these wines will seldom if ever find their way into my cellar. Fortunately, price did not necessarily dictate preferences.

The least expensive wine on the table was the Nicolas Feuillatte Blanc de Blancs 1999 at $40.00, but its lower price was not reflected in the glass. The wine was dry with ripe, lemon fruit and full-bodied with a creamy mousse. Blanc de Blancs refers to the fact that the wine is produced exclusively from white grapes (Chardonnay), while Blanc de Noirs are produced from one or a blend of the other two permitted grape varieties, Pinot Noir and Pinot Meunier, both of which are red grapes. Nicolas Feuillatte is a cooperative (in fact, the region’s largest), rather than a privately owned Champagne house, with the grapes purchased from its grower-members.

The big ticket item of the day was the Perrier-Jouet “Fleur de Champagne” Blanc de Clancs 2000 at $300.00, but this turned out to be the most controversial wine at the event. When I first tasted it, I found the nose to be unpleasant and several people wondered aloud whether it might be corked. However, once seated for lunch, Ed was quick to point out that there was nothing wrong with the wine, but admitted that it is idiosyncratic, which would account for the mixed reception. He described it as very citric and very lemony.

Regardless of cost or preference, I felt very fortunate to have the opportunity to taste these wonderful wines and to learn from Ed.

Wine Gift Set – Product Review

I was recently sent a wine gift set by Forte Promotions, a company that sells customized promotional items. The set, manufactured by Cutter & Buck, is handsomely stored in an attractive, (faux?) leather case, making a nice presentation for a gift. The inside is lined with a houndstooth fabric and the accessories are each nestled in their respective places.

The three-piece set arrived just prior to the holidays and was put to work soon after when a friend visited us on Christmas Day bearing a gift of wine (the best kind of gifts and the best kind of friends ;-)) The stainless steel corkscrew was adequate and is outfitted with a knife, which can be helpful for cutting the foil capsule. Upon removing the cork, the pourer, also in stainless, was placed in the neck of the bottle. We found the pourer, while stylish, to be difficult to use, resulting in some wine nearly missing its mark. Finally, the drip collar (again, stainless steel) was a poor fit, slipping down the neck of the bottle, limiting its functionality.

Accordingly, while this wine accessory set makes a good entrance, we were quick to exit it from our kitchen.wine-gift-set

Sex, Wine & Chocolate

On December 10, I had the delight of presenting a fun and festive tasting event with Judith Steinhart and Traci Schiffer, featuring wines provided by Alexander Valley Vineyards and Banfi Vintners. Titled Sex, Wine & Chocolate, we explored the sensual aspects of these three pleasures in life.

As the wine educator, I lead the wine tasting, accompanied by my friend Traci who works for Godiva Chocolatier and is very knowledgeable about chocolate and its creation. Accordingly, we were able to provide both wine education and chocolate education during the tasting.

Each wine was paired with two different chocolates, graciously donated by Godiva. This gave each participant the opportunity to taste how the wine and chocolate changed depending upon the individual pairing. The featured wines included the aptly named Temptation Zin from AVV and Banfi’s Brachetto d’Acquis. The first is an easy-drinking Zinfandel, part of their Wicked Weekend trio of Zinfandels, which also includes the Sin Zin and Redemption Zin. The wine has berry and cocoa aromas and flavors that permit it to pair with chocolate despite its dry nature. Brachetto is a lovely grape from the Piedmont region in NW Italy that creates a beautifully ruby-hued, sweet sparkler with notes of raspberry and strawberry. The third wine tasted was Duck Walk’s Aphrodite.

Dr. Steinhart has long been a respected health and sexuality educator and brought a wonderful approach to the tasting, framing it within the context of the sensual world. She further provided education on enhacing one’s sex life with an emphasis on being in the moment.

Overall, the event was extremely informative and a whole lot of fun. We look forward to future presentations, which will only get better. Perhaps you can join us next time.

IWC Diploma of Wine & Spirits Holiday Party

Mary Ewing-Mulligan, Tracy Ellen Kamens and Ian Harris

Having completed my Diploma of Wine & Spirits in July of this year, I had the wonderful opportunity to attend the International Wine Center’s annual holiday party/Diploma Graduate Dinner in early December. The event was held at I Trulli restaurant and was kicked off with a lovely Champagne reception with passed hors d’oeuvres. I enjoyed the opportunity to catch up with a number of colleagues with whom I been out of touch more recently. I also had the chance to meet several new people as well.

Upon being seated, a formal introduction of the new Diploma graduates was made by Mary Ewing-Mulligan, MW (President of the International Wine Center), with each person invited to come up and have their photo taken with Mary and Ian Harris of the Wine & Spirits Education Trust, visiting from London. Each graduate was presented with an engraved paperweight.

Diners had the option of Barolo-braised Beef Cheeks or Merluzzo Pan-seared Hake Fillet for dinner and, while the Beef Cheeks was the hands-down winner at my table, I just couldn’t bring myself to order it. I usually try to be adventurous in my eating, but, unlike Sweet Breads, the name Beef Cheeks just isn’t very appetizing to me. It actually looked delicious when it was served, so I was a little sorry, but the fish was quite good, so either way I had an enjoyable meal.

The white wine on offer was the 2007 Orsolani Erbaluce di Caluso ‘La Rustia’ and the red wine was a 2003 Carettlo di Montegrosso Barbera d’Asti ‘Ruleja.’ In addition to these two wines, each table was filled with a collection of wines brought by the table’s attendees, with each collection naturally varying. Lisa Donneson of Bouke wines sat next to me and had brought her wine portfolio to try. I especially liked her white blend, which marries Chardonnay (40%), Pinot Gris (32%), Sauvignon Blanc (18%) and Gewurztraminer (10%). The rose was nice, but I think I would have preferred that it be served at a cooler temperature. I never got around to trying her red wine because I was anxious to taste the Pio Cesare Barolo on our table, with no offence meant to Lisa, of course. Later on in the evening, a debate about whether or not one of the red wines (I think it was a Pinot Noir) was corked or otherwise faulted (possibly reductive) took place at our table. Regardless, it was a great evening and a fabulous event. I look forward to celebrating with my fellow DWS holders next year.

My Life in Wine PR: The Importance of Being Ethical

While I consider myself to be an ethical person, the ethics of my role in public relations at the wine importer for which I work, never occurred to me. At least not until it hit me head on.

One of my first tasks required that I send out a save-the-date to a pre-selected list of press members — some of whom are also members of the Wine Media Guild. Upon its receipt, I received an e-mail from one of the WMG’s officers who expressed some concern about my newly bestowed membership and my status as a public relations agent. I think I quelled the inquirer’s fears with my explanation, but it did underscore the ethical issues involved, many of which I had not considered prior to taking on this new job.

On a public level, I am keeping the name of my employers mum, although I have admittedly told a few people one on one. And, of course, some people know by virtue of having received the invitation mentioned above.

But, more importantly, I think that my actions as a wine writer need to be considered carefully in the months ahead, especially regarding the wines I discuss. I generally don’t do wine ratings on this blog, but I do write about and recommend wines through my monthly newsletter. Accordingly, I plan to avoid including wine recommendations from my present employer’s portfolio for the period during my employment. I don’t feel that writing about an event I attend under the auspices of my employment is unethical, as long as I am clear and upfront about that fact and the stated purpose of the event. Perhaps others disagree?

As a wine writer and journalist, I endeavor to be fair and open-minded in my writing and reporting and thus, the notion that I might engage in unethical behavior is anathema to me. To that end, I will be more alert to the possibilities of unethical behavior in an effort to avoid any such inappropriateness. However, I am confident that I can be objective in my writing despite my temporary PR position and hope that my colleagues will share that confidence.

My Life in Wine PR: Settling In

So, I’ve settled into a certain rhythm with the new job. Well, at least as much of a rhythm as one can get given the vageries of public transit. I leave my apartment at 8:00 AM, rush across the street to catch the M60, disembark at 125th and Madison to meet up with the Metro North train, whereby upon arrival I board a shuttle bus, which takes to me to my final destination is a corporate park. Fingers crossed, the trip runs 1.5 hours, but the return has taken as long as 2.5 hours door to door — not fun. Consequently, I’ve been rather exhausted at the end of the day and have thus been lax at writing. I’m thinking about getting a Net ook to improve my productivity en route, but have at least mastered the art of Facebooking from my phone in the meantime.

Once at the office, things aren’t too bad. My colleagues are very nice and helpful as I start to get the hang of various projects. Among my responsibilities, I need to track ratings, reviews and other press received by the importer’s wines and brands and share them with the marketing team and others in the field. I also help with sending out press releases, invitations to events and samples. Overall, not surprisingly, the goal is get these wines into the hands of influential members of the media who, we hope, will enjoy the wine and communicate favorably about it.

The power of the press is particularly evident as we look to share these reviews with the wine-buying public. Almost as quickly as the reviews are printed, the company is designing shelf-talkers in an effort to get these ratings side by side the wines in retail shops across the country. Other opportunities to capitalize on these scores come when a publication advises the producer or importer that one’s wine(s) have been favorably reviewed in an upcoming issue. Many of these publications offer the option of doing a label insertion, whereby the wine’s label will appear in print (and/or one the web) alongside the printed score and review. Of course, in most cases, there is fee involved, blurring the line between editorial and advertising. However, the scores are printed regardless of whether the option of doing a label insertion is taken. Sometimes, the publication will print a label or bottle shot on their own volition without the wine company having to pay any money, but this approach seems to be done less frequently by the big scoring magazines than others. All in all, it is really not that big of a deal; magazines and other publications are, after all, in the business of making money. But, as seeing this side of the business was new to me, I found it somewhat interesting to learn the truth.

On a side note, my new-found employment has provided me with a new answer to the age-old question, “What’s in a name?” Apparently everything. When I arrived at the office on day one, the IT person was setting up my e-mail and signature file. As he typed, I noticed a spelling error and brought it to his attention that there was no “e” in my first name, but it was too late. My e-mail id had already been established as tracey.kamens@companyname.com and the id was also my login for the computer, server and all thing technological with this company. It’s been very weird to have to remind myself to purposely misspell my name on a daily basis.