What’s your vice? For Malek Amrani and his wife, Tori Greenberg, the answer is wine. A former sales professional for Moet Hennessy and Diageo, Malek has a keen understanding of the wine world and consumer preferences. He also counts pizza and triathlons among his “moral faults”, while Tori’s other vices include fashion, sleep and rose.
The pair always dreamed of owning their own winery and now they do. In fact, while they launched The Vice several years ago, they recently opened a permanent location in St. Helena in the Napa Valley, further cementing their dream.
On the joint holidays of National Wine Day and National Chardonnay Day, Malek hosted a virtual tasting with members of the media to celebrate the opening as well as the release of their 100th wine. As a self-defined “luxury wine brand,” the wines are produced in small, numbered batches.
Primarily focused on Napa Valley terroir, The Vice’s mission is to make exceptional wines accessible. In pursuit of this goal, Malek currently works with 18 different varieties, sourced from 14 of Napa’s 16 AVAs. Their white label wines are their house tier, while the black label is reserved for single vineyard wines.
Among the most recent batches is the aforementioned 100th wine. Aptly named The Napa Dream (and also referred to as Batch #100), it is a Chardonnay sourced from a Certified Napa Green vineyard situated “at the far eastern edge of Los Carneros AVA”. It spent 30 months in new French Oak barrels.
TASTING NOTES
The Vice The Napa Dream Batch #100 Chardonnay 2020, Los Carneros (CA), USA, $46.00
This wine is deep golden yellow with nutty, butterscotch aromas that persist on the dry, rich full-bodied palate. It has bright acidity and flavors of roasted nuts, caramel, citrus and minerality, culminating in long length. Lovely and complex.
The Vice Orange of Viognier ‘Brooklynites 6.0’ 2022, California, USA, $33.00
With Viognier grapes sourced from Napa’s Oak Knoll District and Brentwood, Contra Costa, this wine brings together two different climates and thus a diversity of expression. It offers up floral and peach aromas, which persist on the palate with fresh acidity, medium body and long length. It is really refreshing, easy to drink (too easy!?!) and food friendly.
The Vice The OG, Cabernet Franc 2021, Los Carneros (CA), USA, $54.00
As Malek shared at the event, Cabernet Franc is fast becoming the hottest grape in Napa Valley (more so than Cabernet Sauvignon). Leafy and cranberry aromas greet the nose, with a dry palate, bright acidity, medium+ body and flavors of wet leaves and plum, with long length. Powerful, yet balanced.