Building and sustaining relationships at Loveblock Wine

Erica Crawford Loveblock Wine

“Everything is based on relationships.” ~ Erica Crawford

As Erica Crawford of Loveblock Wine stated early on in the evening, “Everything is based on relationships…” which is how a South African medical researcher ended up in New Zealand and ultimately became part of the New Zealand wine industry. In sharing her back story, Erica talked about that first, vital relationship when she met “a Kiwi bloke” at a wine fair in Cape Town, a theme that resonated throughout our time together.

After emigrating to New Zealand and marrying Kim Crawford (the aforementioned “Kiwi bloke”), Erica pursued pharmaceutical sales while her husband established his winemaking career. The two eventually started the eponymously named Kim Crawford winery, building a successful business and brand and selling it in 2003. As a condition of the sale, they had to wait several years before they could resume their life in the industry.

The following year, Erica fell in love with the view of a vineyard situated within the Awatere Valley of New Zealand’s Marlborough region, making the purchase with proceeds from the sale. She appropriately named it Loveblock, which gave name to their next venture, Loveblock Wine, which they launched once the embargo was lifted.

I first met Erica in May 2016, when she was in town to share her Loveblock wines with members of the NYC wine press (see previous post). Back in New York City in May 2022 after a lengthy hiatus, Erica once again met with wine journalists, this time at the newly opened Vinyl Steakhouse.

Over dinner, we talked about the relationship between wine and food. Perusing the menu, Erica recommended the potato croquettes, chosen for having been fried, as a perfect foil for her Pinot Gris. She also suggested that we try the shrimp cocktail, crab cakes and the crispy sushi roll. Not surprisingly, her selections were spot on and we all enjoyed the appetizers with the wine.



We next talked about the relationship between farming and the environment. Upon purchase of the Loveblock land, Erica and Kim decided to plant the vineyard utilizing organic farming practices, which they had already begun to embrace in their diet. Today, their Anchor Estate Vineyard is certified organic by BioGro New Zealand. Moreover, as grape growers and winemakers, they are deeply rooted in sustainability and have inculcated this approach into all that they do. They refer to their philosophy as the “’triple bottom line’ concept: (Profit People Place)”.

As we moved on to our main courses, we talked about music, having fun with Vinyl Steakhouse’s collection of… vinyl. Choosing records from Lou Reed, Stevie Nicks and others, we reminisced about our teenage years and the music that accompanied them.

And eventually we talked about wine. In fact, Erica has to be prompted several times to talk about the individual wines because we have become so engrossed in other conversations.

As noted, we kicked off the meal with the Pinot Gris 2020 from Marlborough. Erica advised us that there has been increased interest in New Zealand Pinot Gris, which made me very happy since I had really enjoyed the Pinot Gris wines I had tasted in New Zealand during my visit in 2011. She clarified that they are crafting wines that provide an alternate option to Pinot Grigio, since theirs is more similar in style to Oregon Pinot Gris. For her, the wine is great as an aperitif and walks the tightrope of sugar and alcohol, while providing good fruit flavor. As I taste it, it is lush on the palate, with good acidity, medium body and notes of almond, pear and citrus, with long length.

We then turned our attention to the two Sauvignon Blancs Erica had brought. The first was the Sauvignon Blanc 2020, which is a relatively typical New Zealand Sauvignon Blanc with fresh herbal characteristics joined by fresh citrus fruit, but with less pronounced notes than other NZ SBs. Erica describes it as being broader on the palate with pineapple, peach and cilantro notes, highlighting this latter aroma as making it a great option to pair with greens, especially kale, which can be a tricky wine partner.

Next up is their newest creation: Tee Sauvignon Blanc 2021. As its origin story, the intent was to keep sulfur levels low, but prevent oxidation. As a solution, they discovered a green tea additive in powder form that blocks the enzymes that cause oxidation in wine. In this way, they are able to produce not just a wine made with organic grapes, but actually a certified organic wine that is stable. This latter point is particularly important.

As a result, they have created a completely different iteration of Sauvignon Blanc. Depicted by Erica as having more mandarin, starfruit and spice aromas, the wine is also lower in acidity, yet richer than the first Sauvignon Blanc. It was really intriguing and exciting to taste this wine with its depth and structure, thanks to the tannins from the green tea as well as the six hours of skin contact that the wine received. It culminated in very long length and was my favorite wine of the night.

Our final wine of the evening was the Pinot Noir 2020 produced from fruit grown in Central Otago. This was really lovely with smoke, herbs, cherry and lots of earthiness on the medium bodied palate, along with nice, ripe tannins and good length.

Even though we were at a steakhouse, I opted to forgo the filet mignon and went with the scallops, accompanied by cauliflower purée and crispy prosciutto. It paired beautifully with both the Tee Sauvignon Blanc and the Pinot Noir.

At the end of the night, we were all reluctant to leave having renewed our relationships among Erica and ourselves. And that is everything.