As an old Virginia Slims ad used to say, “You’ve Come a Long Way, Baby.” While that slogan was targeted at women during the Women’s Lib movement of the late 1960s, the same sentiment might be attributed to rosé wine.

For decades, wine was relegated to two colors: white and red. Then, slowly, but surely, pink eased its way in.

As evidence of this shift, last summer, wine brand Chateau D’Esclans celebrated its tenth anniversary, hosted by Shaw-Ross International Importers, the brand’s U.S. importer since its launch in 2006. As Paul Chevalier, National Fine Wine Director for Shaw Ross recounted, “it has been quite a ride these past ten years. The key behind this early partnership was Sacha Lichine, and it was Sacha’s determination to put rosé on the map that convinced us. And trust me; no one was drinking rosé in the U.S. back in 2006.”

While rosé sales in the U.S. had begun to grow slightly in the early 2000s, it wasn’t until 2008 that the category really started to take off, a trend that continues today. And far from this trend being over, Chevalier believes that the rosé category still has a strong future ahead. “What we are seeing now is that rosé consumption is starting to spread across all 50 states (specifically middle America). That was hardly the case even just three years ago… This has a long way to go.”

Like Sacha Lichine, Mathilde Chapouter has been a big proponent of crafting quality rosé wine in Provence and was (and continues to be) the driving force behind the creation of Grand Ferrage Rosé, which required a lobbying effort on her part to convince her dad (famed winemaker, Michel Chapouter).

Thanks to Sacha, Mathilde and others, rosé is now here to stay and it was with great pleasure that I received the most recent vintage of Mathilde Chapoutier’s Grand Ferrage Rosé. With its gold-inked inscription, “From Provence, with Love, Mathilde,” I felt like I was receiving a gift from an old friend, having met Mathilde previously [See my story on Mathilde]. The wine was the perfect accompaniment to a pesto pasta salad, which I enjoyed at a Summer Solstice celebration in Central Park and very much in keeping with Mathilde’s philosophy in making a wine to be shared with friends.

Mathilde Chapoutier Grand Ferrage Rosé 2017, Cotes de Provence, France, SRP: $24.00
Its floral aromas, were joined by flavors of melon and strawberry on the medium-bodied palate, along with beautifully bright acidity. It has a lovely, yet delicate, structure, culminating in long length.